Use this URL campaign builder tool to better track Stellar Blue Stats data resulting from your marketing efforts. This is a great way to get insights into how traffic from your organic social media posts, paid social media ads, Google or Bing pay-per-click ads and email campaigns are behaving on your website. Better understanding your audience and their behavior once they get to your website will help you determine how you can improve your marketing efforts to accomplish your goals.

In your Stellar Blue Stats, you will see this data broken down in Referrers/Campaigns or the Acquisition/Campaigns Reports.

Step 1: Paste the destination URL into the Website URL field. This is the page of your website that you are ultimately sending people to from your marketing campaign. (Example: https://www.example.com/landing-page/)


Step 2: Type in any relevant URL tracking data.

Required Field: Campaign Name (Example: October-2019-Trade-Show-Followup)





Optional Field: Campaign Source (Example: google, bing, monthly-newsletter)





Optional Field: Campaign Medium (Example: cpc-ad, email, banner-ad)





Optional Field: Campaign Keyword (Example: green-widgets, october-2019-deals) This is helpful for paid campaigns where you want to identify keywords you’re bidding on in your analytics data.





Optional Field: Campaign Content (Example: version-A, static, dynamic) This can help helpful for A/B testing different versions of an ad.





Optional Field: Campaign ID Code (Example: 2019-10-06_GA) Use this field if you are internally keeping track of your links or campaigns in a spreadsheet or other tool and want to uniquely identify the campaign.


Step 3: Click the Generate URL button.

Step 4: Copy this generated URL and use it behind your link anchor text in your email campaign, social media post or digital ad. If you need to shorten the display URL in your social media post or email campaign, you might want to use a URL shortner tool such as bit.ly.

Data relevant to these campaign clicks will show up in your Stellar Blue Stats after users click on them in your marketing campaigns.

Generated URL:

If you have any questions about how to use this tool for campaign tracking or about your analytics in general, please contact us at analytics@stellarbluestats.com.